ISSUE DATE
December 2025
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for THE SHOP magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Director of Sales
Stacy Marshall
smarshall@cahabamedia.com
Senior Account Executive (West Coast)
Krystal Franklin
kfranklin@cahabamedia.com
Account Executive (East Coast)
Luke LaValle
llavalle@cahabamedia.com
Client Services Coordinator
Holly Strickland
hstrickland@cahabamedia.com
Executive Editor
Jennifer King
jdking@cahabamedia.com
Editor-in-Chief
Jef White
jwhite@cahabamedia.com
Managing Editor
Chris Main
cmain@cahabamedia.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
December 2025 Issue Breakdown
17,802
total readers served this issue
14,875
Print copies delivered
2,927
Digital copies delivered
Representative Magazine Audience Demographics
Areas of Business Activities
Hot Rod/Customization/Restoration
51.9%
Restyling/Aftermarket Accessories
44.7%
Performance
42.7%
Manufacturer, Representative or Wholesale Distributor
27.2%
*Total equals more than 100% because readers check all of the categories that apply.
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
44,813
Average Website Views
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 39,718 | 39,616 | 36,717 | 42,350 | 58,889 | 51,588 |
30,746
Average Active Users
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 26,661 | 23,546 | 23,072 | 28,281 | 42,681 | 40,232 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
The SHOP eNews Daily
17,498
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 17,668 | 5,397 | 30.54% | 168 | 3.11% |
| August 2025 | 17,428 | 5,491 | 31.51% | 231 | 4.20% |
| September 2025 | 17,517 | 5,513 | 31.48% | 207 | 3.75% |
| October 2025 | 17,549 | 5,541 | 31.57% | 212 | 3.82% |
| November 2025 | 17,456 | 5,455 | 31.25% | 250 | 4.57% |
| December 2025 | 17,370 | 5,316 | 30.60% | 199 | 3.74% |
TS Products & Deals
19,210
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 19,531 | 4,566 | 23.38% | 54 | 1.18% |
| August 2025 | 19,468 | 3,770 | 19.37% | 40 | 1.06% |
| September 2025 | 19,284 | 4,499 | 23.33% | 68 | 1.51% |
| October 2025 | 19,040 | 4,661 | 24.48% | 19 | 0.41% |
| November 2025 | 19,046 | 4,590 | 24.10% | 44 | 0.95% |
| December 2025 | 18,892 | 4,361 | 23.08% | 13 | 0.30% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
Hot Rod/Customization/Restoration
47.4%
Restyling/Aftermarket Accessories
46.7%
Performance
44.4%
Manufacturer, Representative or Wholesale Distributor
34.1%
*Total equals more than 100% because readers check all of the categories that apply.