ISSUE DATE
March 2026
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for THE SHOP magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Director of Sales
Stacy Marshall
smarshall@cahabamedia.com
Senior Account Executive (West Coast)
Krystal Franklin
kfranklin@cahabamedia.com
Account Executive (East Coast)
Luke LaValle
llavalle@cahabamedia.com
Client Services Coordinator
Holly Strickland
hstrickland@cahabamedia.com
Executive Editor
Jennifer King
jdking@cahabamedia.com
Editor-in-Chief
Jef White
jwhite@cahabamedia.com
Managing Editor
Chris Main
cmain@cahabamedia.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
March 2026 Issue Breakdown
16,114
total readers served this issue
13,177
Print copies delivered
2,937
Digital copies delivered
BONUS DISTRIBUTION:
5,000 DIGITAL COPIES
5,000 DIGITAL COPIES
TOTAL DISTRIBUTION:
21,114
21,114
Representative Magazine Audience Demographics
Areas of Business Activities
Hot Rod/Customization/Restoration
51.8%
Restyling/Aftermarket Accessories
44.5%
Performance
42.6%
Manufacturer, Representative or Wholesale Distributor
26.9%
*Total equals more than 100% because readers check all of the categories that apply.
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
53,683
Average Website Views
for 6 months
for 6 months
| OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
JANUARY 2026 |
FEBRUARY 2026 |
MARCH 2026 |
|---|---|---|---|---|---|
| 42,350 | 58,889 | 51,588 | 62,891 | 45,142 | 61,239 |
38,839
Average Active Users
for 6 months
for 6 months
| OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
JANUARY 2026 |
FEBRUARY 2026 |
MARCH 2026 |
|---|---|---|---|---|---|
| 28,281 | 42,681 | 40,232 | 49,406 | 28,748 | 43,688 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
The SHOP eNews Daily
17,282
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| October 2025 | 17,549 | 5,541 | 31.57% | 212 | 3.82% |
| November 2025 | 17,456 | 5,455 | 31.25% | 250 | 4.57% |
| December 2025 | 17,370 | 5,316 | 30.60% | 199 | 3.74% |
| January 2026 | 17,194 | 5,364 | 31.20% | 210 | 3.91% |
| February 2026 | 17,086 | 5,184 | 30.34% | 199 | 3.85% |
| March 2026 | 17,039 | 5,186 | 30.43% | 176 | 3.39% |
TS Products & Deals
18,842
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| October 2025 | 19,040 | 4,661 | 24.48% | 19 | 0.41% |
| November 2025 | 19,046 | 4,590 | 24.10% | 44 | 0.95% |
| December 2025 | 18,892 | 4,361 | 23.08% | 13 | 0.30% |
| January 2026 | 18,792 | 4,414 | 23.49% | 27 | 0.61% |
| February 2026 | 18,707 | 4,423 | 23.64% | 61 | 1.38% |
| March 2026 | 18,572 | 4,320 | 23.26% | 54 | 1.25% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
Hot Rod/Customization/Restoration
47.3%
Restyling/Aftermarket Accessories
46.3%
Performance
44.2%
Manufacturer, Representative or Wholesale Distributor
34.1%
*Total equals more than 100% because readers check all of the categories that apply.