ISSUE DATE
December 2025
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for Pumps & Systems magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Editor-in-Chief
Amy Hyde
ahyde@cahabamedia.com
Managing Editor
Thomas Baer
tbaer@cahabamedia.com
Managing Editor
Melody Manasco
mmanasco@cahabamedia.com
Associate Editor
Dillan Wright
dwright@cahabamedia.com
Client Services Representative
Susan Powell
spowell@cahabamedia.com
National Sales Manager
Derrell Moody
dmoody@pump-zone.com
Senior Account Executive
Mark Goins
mgoins@pump-zone.com
Senior Account Executive
Garrick Stone
gstone@pump-zone.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
December 2025 Issue Breakdown
46,266
total readers served this issue
35,027
Print copies delivered
11,239
Digital copies delivered
Print Stats: Qualified and Non-Qualified
Qualified
Print Copies Delivered:
35,025
Digital Copies Delivered:
11,239
Total Subscribers Served:
46,264
*Received both print & digital copies:
5,151
*In addition to the above digital numbers, 5,151 individuals received both the print and digital copies but are counted only once, as part of the print totals. These recipients meet publisher’s audience criteria.
Non-Qualified
Print Copies Delivered:
553
Digital Copies Delivered:
966
Total Subscribers Served:
1,519
*Received both print & digital copies:
61
*In addition to the above digital numbers, 61 individuals received both the print and digital copies but are counted only once, as part of the print totals.
Source by Verification Date – June 2025 Issue
| Source | Year 1 | Year 2 | Year 3 | > Year 3 | Unique Total Qualified | Percent |
|---|---|---|---|---|---|---|
| Total Personal Direct Request | 21,550 | 6,852 | 9,868 | 0 | 38,270 | 82.3% |
| Total Request from Company | 47 | 33 | 82 | 0 | 162 | 0.3% |
| Total Assoc/Society Membership | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Communication other than Request | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Other Sources | 8,068 | 0 | 0 | 0 | 8,068 | 17.4% |
| Unique Total Qualified Circulation | 29,665 | 6,885 | 9,950 | 0 | 46,500 | 100% |
| Percent | 63.8% | 14.8% | 21.4% | 0.0% | 100% |
Representative Magazine Audience Demographics
Areas of Business Activities
Water/Waste Water
23.1%
Oil & Gas
12.9%
Engineering & Construction Including Environmental
12.1%
Power Generation
9.3%
Chemicals & Allied Products
9.1%
Pump/Related Product Manufacturer
6.2%
Paper/Allied Products
4.8%
Food/Kindred Products
4.7%
Consulting
3.2%
Rubber/Misc. Plastic Products
2.4%
Pump/Related Product Dist.
2.4%
Mining All Types
1.9%
Building Services & HVAC
1.5%
Aftermarket/Replacement
1.4%
Lumber/Wood Products
1.3%
Primary Metal Industries
1.2%
Pharmaceutical/Cosmetics
0.9%
Agriculture
0.8%
Pump/Related Equipment Rental
0.3%
Marine
0.3%
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
82,804
Average Website Views
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 88,362 | 85,356 | 87,591 | 85,889 | 81,263 | 68,360 |
51,511
Average Active Users
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 53,102 | 51,746 | 52,220 | 55,478 | 54,099 | 42,418 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
Pump Users Digest
37,202
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 38,988 | 10,570 | 27.11% | 257 | 2.44% |
| August 2025 | 38,289 | 10,427 | 27.23% | 249 | 2.38% |
| September 2025 | 37,648 | 10,929 | 29.03% | 187 | 1.71% |
| October 2025 | 36,544 | 10,524 | 28.80% | 193 | 1.83% |
| November 2025 | 36,123 | 10,487 | 29.03% | 194 | 1.85% |
| December 2025 | 35,620 | 10,284 | 28.87% | 193 | 1.88% |
Pump Industry Insider
26,399
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 28,582 | 7,374 | 25.80% | 220 | 2.98% |
| August 2025 | 28,196 | 6,921 | 24.54% | 171 | 2.47% |
| September 2025 | 27,726 | 7,473 | 26.95% | 217 | 2.91% |
| October 2025 | 27,518 | 7,186 | 26.11% | 151 | 2.10% |
| November 2025 | 23,824 | 7,202 | 30.23% | 166 | 2.31% |
| December 2025 | 22,545 | 7,149 | 31.71% | 200 | 2.79% |
Products for Pump Users
30,018
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 30,688 | 7,767 | 25.31% | 113 | 1.45% |
| August 2025 | 30,464 | 7,026 | 23.06% | 187 | 2.66% |
| September 2025 | 30,199 | 7,732 | 25.60% | 96 | 1.24% |
| October 2025 | 29,304 | 7,465 | 25.47% | 145 | 1.94% |
| November 2025 | 29,787 | 7,358 | 24.70% | 188 | 2.55% |
| December 2025 | 29,664 | 7,454 | 25.13% | 106 | 1.42% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
Water/Waste Water
22.7%
Power Generation
14.6%
Oil & Gas
11.6%
Engineering & Construction Including Environmental
9.4%
Pump/Related Product Manufacturer
8.2%
Chemicals & Allied Products
6.8%
Paper/Allied Products
4.1%
Pump/Related Product Dist.
3.6%
Consulting
3.5%
Food/Kindred Products
3.3%
Rubber/Misc. Plastic Products
2.5%
Building Services & HVAC
2.2%
Mining All Types
1.6%
Aftermarket/Replacement
1.4%
Primary Metal Industries
1.2%
Agriculture
0.7%
Pharmaceutical/Cosmetics
0.6%
Lumber/Wood Products
0.5%
Pump/Related Equipment Rental
0.4%
Marine
0.3%