ISSUE DATE
December 2025
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for HomeCare magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Editor in Chief
Hannah Wolfson
hwolfson@cahabamedia.com
Senior Managing Editor
Meg Herndon
mherndon@cahabamedia.com
Associate Editor
Michelle Love
mlove@cahabamedia.com
Account Executive
Andrew Arnold
aarnold@cahabamedia.com
Client Services Coordinator
Sonya Crocker
scrocker@cahabamedia.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
December 2025 Issue Breakdown
30,888
total readers served this issue
19,754
Print copies delivered
11,134
Digital copies delivered
Print Stats: Qualified and Non-Qualified
Qualified
Print Copies Delivered:
19,753
Digital Copies Delivered:
11,134
Total Subscribers Served:
30,887
*Received both print & digital copies:
9,579
*In addition to the above digital numbers, 9,579 individuals received both the print and digital copies but are counted only once, as part of the print totals. These recipients meet publisher’s audience criteria.
Non-Qualified
Print Copies Delivered:
435
Digital Copies Delivered:
131
Total Subscribers Served:
566
*Received both print & digital copies:
301
*In addition to the above digital numbers, 301 individuals received both the print and digital copies but are counted only once, as part of the print totals.
Source by Verification Date – December 2025 Issue
| Source | Year 1 | Year 2 | Year 3 | > Year 3 | Unique Total Qualified | Percent |
|---|---|---|---|---|---|---|
| Total Personal Direct Request | 18,405 | 3,697 | 4,354 | 0 | 26,456 | 85.7% |
| Total Request from Company | 5 | 15 | 118 | 0 | 138 | 0.4% |
| Total Assoc/Society Membership | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Communication other than Request | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Other Sources | 4,294 | 0 | 0 | 0 | 4,294 | 13.9% |
| Unique Total Qualified Circulation | 22,704 | 3,712 | 4,472 | 0 | 30,888 | 100% |
| Percent | 73.5% | 12.0% | 14.5% | 0.0% | 100% |
Representative Magazine Audience Demographics
Areas of Business Activities
Home Medical Equip Provider
38.4%
Home Health Agency/Nursing (Medical)
28.9%
Independent Pharmacy/Chain Drugstore
11.8%
Personal Care/Home Care Services (Non-Medical)
10.3%
Hospice Agency
3.4%
Physical Therapy
2.6%
Long Term Care Facility
1.9%
Manufacturer's Rep Firm
1.8%
Other
0.9%
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
34,492
Average Website Views
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 33,145 | 28,976 | 34,191 | 44,463 | 31,049 | 35,128 |
25,437
Average Active Users
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 21,060 | 19,314 | 24,551 | 34,339 | 23,612 | 29,743 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
HomeCare Now
25,842
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 28,860 | 8,742 | 30.29% | 207 | 2.36% |
| August 2025 | 28,317 | 8,309 | 29.34% | 147 | 1.77% |
| September 2025 | 26,718 | 8,397 | 31.43% | 141 | 1.68% |
| October 2025 | 23,797 | 7,908 | 33.23% | 129 | 1.63% |
| November 2025 | 23,498 | 7,782 | 33.12% | 130 | 1.67% |
| December 2025 | 23,862 | 7,888 | 33.06% | 166 | 2.11% |
HomeCare Product Watch
9,982
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 8,311 | 4,008 | 48.23% | 110 | 2.74% |
| August 2025 | 10,617 | 4,876 | 45.93% | 68 | 1.39% |
| September 2025 | 10,535 | 4,538 | 43.08% | 64 | 1.41% |
| October 2025 | 10,328 | 4,082 | 39.52% | 47 | 1.15% |
| November 2025 | 10,078 | 4,227 | 41.94% | 55 | 1.30% |
| December 2025 | 10,021 | 4,135 | 41.26% | 28 | 0.68% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
Home Medical Equip Provider
38.7%
Home Health Agency/Nursing (Medical)
31.0%
Personal Care/Home Care Services (Non-Medical)
10.5%
Independent Pharmacy/Chain Drugstore
7.9%
Physical Therapy
3.4%
Hospice Agency
3.2%
Manufacturer's Rep Firm
2.7%
Other
1.3%
Long Term Care Facility
1.1%