ISSUE DATE
December 2025
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for Butane-Propane News magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Editor-in-Chief
Jessica Graham
jgraham@cahabamedia.com
Managing Editor
Johnny Nickel
jnickel@cahabamedia.com
Associate Editor
Christina Miller
cmiller@cahabamedia.com
Senior Account Executive
Landen Franklin
lfranklin@cahabamedia.com
Client Services Coordinator
Holly Strickland
hstrickland@cahabamedia.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
December 2025 Issue Breakdown
12,437
total readers served this issue
11,233
Print copies delivered
1,204
Digital copies delivered
Print Stats: Qualified and Non-Qualified
Qualified
Print Copies Delivered:
11,045
Digital Copies Delivered:
1,204
Total Subscribers Served:
12,249
*Received both print & digital copies:
2,779
*In addition to the above digital numbers, 2,779 individuals received both the print and digital copies but are counted only once, as part of the print totals. These recipients meet publisher’s audience criteria.
Non-Qualified
Print Copies Delivered:
60
Digital Copies Delivered:
6
Total Subscribers Served:
66
*Received both print & digital copies:
3
*In addition to the above digital numbers, 3 individuals received both the print and digital copies but are counted only once, as part of the print totals.
Source by Verification Date – December 2025 Issue
| Source | Year 1 | Year 2 | Year 3 | > Year 3 | Unique Total Qualified | Percent |
|---|---|---|---|---|---|---|
| Total Personal Direct Request | 5,387 | 2,516 | 977 | 1 | 8,881 | 71.4% |
| Total Request from Company | 72 | 114 | 80 | 0 | 266 | 2.1% |
| Total Assoc/Society Membership | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Communication other than Request | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Other Sources | 3,294 | 0 | 0 | 0 | 3,294 | 26.5% |
| Unique Total Qualified Circulation | 8,753 | 2,630 | 1,057 | 1 | 12,441 | 100% |
| Percent | 70.4% | 21.1% | 8.5% | 0.0% | 100% |
Representative Magazine Audience Demographics
Areas of Business Activities
LPG Dealer/Marketer To End User
62.5%
Propane Autogas Managers, Installers Or Servicemen
9.2%
Distributor Of Propane Appliances And Equipment
5.7%
LPG Supplier To Dealer/Marketer
5.1%
LPG Piped Town Systems And Gas Utilities
5.0%
LPG Design Or Construction Engineers, Safety & Adv
4.8%
Manufacturers/Reps Of Appliances & Equip
4.1%
Government Libraries & Schools
1.4%
Other
1.3%
Propane Transport Fleet Operator
0.9%
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
20,546
Average Website Views
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 19,938 | 24,037 | 19,228 | 22,925 | 18,559 | 18,588 |
11,914
Average Active Users
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 11,010 | 10,905 | 10,985 | 14,743 | 12,152 | 11,687 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
BPN Highlights
16,059
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 16,742 | 4,960 | 29.63% | 239 | 4.82% |
| August 2025 | 16,477 | 4,228 | 25.66% | 194 | 4.58% |
| September 2025 | 16,376 | 4,918 | 30.03% | 151 | 3.07% |
| October 2025 | 16,005 | 4,703 | 29.39% | 226 | 4.81% |
| November 2025 | 15,778 | 4,790 | 30.36% | 192 | 4.01% |
| December 2025 | 14,974 | 4,848 | 32.38% | 175 | 3.61% |
BPN Propane Products
7,821
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 7,936 | 2,443 | 30.78% | 130 | 5.32% |
| August 2025 | 7,895 | 2,261 | 28.64% | 123 | 5.44% |
| September 2025 | 0.00% | 0.00% | |||
| October 2025 | 7,714 | 2,257 | 29.26% | 84 | 3.72% |
| November 2025 | 0.00% | 0.00% | |||
| December 2025 | 7,738 | 2,314 | 29.90% | 92 | 3.98% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
LPG Dealer/marketer to end user
68.3%
Manufacturers/Reps of Appliances & Equip
6.4%
Distributor of Propane Appliances and Equipment
6.1%
Propane Autogas Managers, Installers or Servicemen
4.8%
LPG Design or Construction Engineers, Safety & Adv
4.1%
LPG supplier to dealer/marketer
3.4%
Propane Transport Fleet Operator
2.2%
Other
2.0%
Government Libraries & Schools
1.7%
LPG Piped Town Systems and Gas Utilities
1.0%