Safeguarding your privacy is very important to us. We take seriously the collection of any personally identifiable information and personal contact information (“personal information”) from our visitors and are committed to respecting your privacy and keeping your personal information safe.

We use the term “visitors” to include registered members of Cahaba Media Group communities and any other person that accesses our websites or other publications at any point for any amount of time, unless designated otherwise. This privacy policy tells you what to expect when Cahaba Media Group collects personal information. Please carefully review our information collection practices and privacy protections below.

Who We Are

Cahaba Media Group, Inc. owns and operates the following sites: CahabaMedia.com, PumpsAndSystems.com, ConstructionBusinessOwner.com, HomeCareMag.com, BPNews.com, RV-Pro.com, TheShopMag.com and Graphics-Pro.com (collectively referred to in this statement as the ‘Website’).

What Personal Information We Collect About You

We collect personal information about you when you:

  • subscribe to receive a magazine or e-newsletter
  • register for a webinar
  • purchase an item from the online shop
  • apply for employment with us
  • sign up for special events
  • respond to a survey
  • request our media kit
  • request pricing information about advertising
  • sign up for sponsored articles or publications
  • download white papers
  • sign up for certain contests
  • telephone, write, contact us online or text us or otherwise provide us with your personal information

For magazine subscribers, newsletter subscribers and website visitors of our publications, the data we collect is usually limited to information such as your name, occupation, company name, industry, communication preferences, email address, postal address, and IP address.

For advertising clients and prospects who purchase advertising from us, we may, in addition to the above, collect other information such as telephone number, mobile number, date of birth, bank account details, or credit card information necessary to process purchases.

How We May Use Your Information

The legal basis that we rely on for processing your data will depend upon the circumstances in which it is being collected and used, but will in most cases fall into one of the following categories:

  • where you have provided your consent to allow us to use your data in a certain way
  • where the processing is necessary to carry out for the performance of a contract with you
  • where the processing is necessary in order for us to comply with a legal obligation; or
  • where it is in our legitimate interests to perform our functions, for example, sending you administrative communications

Service Providers

We use service providers to help us provide you with our services, including:

  • Google Analytics – for web traffic analytics
  • Google Ad Manager – for web ad serving
  • PulsePoint – for web ad serving
  • Pantheon – for web site hosting
  • Omeda – for subscription database and email
  • Microsoft Outlook 365 – for email
  • Mailchimp – for mass emails
  • ON24 – for webinar hosting
  • MagHub – for Customer Relationship Management
  • Media Radar – for advertising sales intelligence and prospecting
  • Creative Data Services – for reader service inquiries
  • Various telemarketing vendors – for subscription renewal calls in US only
  • Intuit – for credit card processing
  • Intuit Quickbooks – for accounting records
  • Paypal – for online purchase processing
  • Baxter Research – for administration of reader surveys
  • BPA Worldwide – for third party auditing of our audience metrics

Marketing Communications

Where you give us your consent, we will also use your personal data in order to send you marketing communications. You decide how you want us to contact you, and you can update your communication preferences at any time by telling us when things change.

Cookies and Other Website Tracking

We collect data through our servers and the use of cookies, web beacons and other technologies. For more information about the cookies we use, please visit our Cookie Policy.

How Long We Hold Your Personal Information

We regularly review personal information we hold, and delete anything we no longer need. Certain regulations require that we keep records of financial transactions for seven years. Information regarding current and former advertising clients is retained for two years after last contact. Data on former subscribers is typically retained for up to two years after the subscription has expired.

Keeping Your Information and Preferences Up To Date

You may contact our Data Privacy Team using any of the methods below:

Access to Your Information, Correction and Erasure

You have the right to see and access information contained in personal data we hold about you. To submit a Subject Access Request:

Application Data (Internal Tools)

This section applies only to authorized Cahaba Media Group personnel who use our internal applications that connect to Google services; it does not apply to website visitors, subscribers, or advertisers. Cahaba Media Group App uses Google OAuth so authorized staff can connect to Google BigQuery. When a user signs in, the app accesses their Google account email (to identify them) and queries BigQuery data they are already authorized to access, solely to fulfill that user’s own analytics requests. We do not sell, transfer, or disclose Google user data to third parties, and query results are not retained beyond the session. Our use of data received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements.

Changes To This Policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on May 19, 2023.

How To Contact Us

By email: dataprivacy@cahabamedia.com
By telephone: 205-212-9402
Or write to us at: Data Protection Officer, Cahaba Media Group, P.O. Box 530067, Birmingham, Alabama 35253, USA