ISSUE DATE
June 2026
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for THE SHOP magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Director of Sales
Stacy Marshall
smarshall@cahabamedia.com
Senior Account Executive (West Coast)
Krystal Franklin
kfranklin@cahabamedia.com
Account Executive (East Coast)
Luke LaValle
llavalle@cahabamedia.com
Client Services Coordinator
Holly Strickland
hstrickland@cahabamedia.com
Executive Editor
Jennifer King
jdking@cahabamedia.com
Editor-in-Chief
Jef White
jwhite@cahabamedia.com
Managing Editor
Chris Main
cmain@cahabamedia.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
June 2026 Issue Breakdown
15,128
total readers served this issue
12,187
Print copies delivered
2,941
Digital copies delivered
BONUS DISTRIBUTION:
14,448 DIGITAL COPIES
14,448 DIGITAL COPIES
TOTAL DISTRIBUTION:
29,576
29,576
Representative Magazine Audience Demographics
Areas of Business Activities
Hot Rod/Customization/Restoration
51.5%
Restyling/Aftermarket Accessories
44.4%
Performance
42.4%
Manufacturer, Representative or Wholesale Distributor
27.1%
*Total equals more than 100% because readers check all of the categories that apply.
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
49,924
Average Website Views
for 6 months
for 6 months
| JANUARY 2026 | FEBRUARY 2026 | MARCH 2026 | APRIL 2026 | MAY 2026 | JUNE 2026 |
|---|---|---|---|---|---|
| 62,891 | 45,142 | 61,239 | 49,219 | 35,713 | 45,338 |
35,189
Average Active Users
for 6 months
for 6 months
| JANUARY 2026 | FEBRUARY 2026 | MARCH 2026 | APRIL 2026 | MAY 2026 | JUNE 2026 |
|---|---|---|---|---|---|
| 49,406 | 28,748 | 43,688 | 36,795 | 22,456 | 30,040 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
The SHOP eNews Daily
18,440
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered | Total Unique Opens | Open Rate | Total Clicks | CTR* |
|---|---|---|---|---|---|
| January 2026 | 17,194 | 5,364 | 31.20% | 210 | 3.91% |
| February 2026 | 17,086 | 5,184 | 30.34% | 199 | 3.85% |
| March 2026 | 17,039 | 5,186 | 30.43% | 176 | 3.39% |
| April 2026 | 17,964 | 5,342 | 29.73% | 170 | 3.19% |
| May 2026 | 20,547 | 5,797 | 28.21% | 166 | 2.86% |
| June 2026 | 20,811 | 5,644 | 27.12% | 189 | 3.35% |
TS Products & Deals
19,675
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered | Total Unique Opens | Open Rate | Total Clicks | CTR* |
|---|---|---|---|---|---|
| January 2026 | 18,792 | 4,414 | 23.49% | 27 | 0.61% |
| February 2026 | 18,707 | 4,423 | 23.64% | 61 | 1.38% |
| March 2026 | 18,572 | 4,320 | 23.26% | 54 | 1.25% |
| April 2026 | 18,408 | 4,149 | 22.54% | 52 | 1.25% |
| May 2026 | 21,822 | 4,830 | 22.13% | 40 | 0.83% |
| June 2026 | 21,746 | 5,088 | 23.40% | 31 | 0.61% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
Hot Rod/Customization/Restoration
48.8%
Restyling/Aftermarket Accessories
43.1%
Performance
42.4%
Manufacturer, Representative or Wholesale Distributor
32.2%
*Total equals more than 100% because readers check all of the categories that apply.