ISSUE DATE
December 2025
MAGAZINE & DIGITAL
CERTIFIED AUDIENCE
STATEMENT
This audience report details print and digital distribution for Construction Business Owner magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility
Contact Us
Editor-in-Chief
Megan Beam
mbeam@cahabamedia.com
Managing Editor
Carmen Capoccia
ccapoccia@cahabamedia.com
Client Services Coordinator
Sonya Crocker
scrocker@cahabamedia.com
Senior Account Executive
Van Imbragulio
vimbragulio@cahabamedia.com
Account Executive
Jonathan Noble
jnoble@cahabamedia.com
This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.
Magazine Highlights
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003.
Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein.
December 2025 Issue Breakdown
39,763
total readers served this issue
34,505
Print copies delivered
5,258
Digital copies delivered
Print Stats: Qualified and Non-Qualified
Qualified
Print Copies Delivered:
34,505
Digital Copies Delivered:
5,258
Total Subscribers Served:
39,763
*Received both print & digital copies:
11,646
*In addition to the above digital numbers, 11,646 individuals received both the print and digital copies but are counted only once, as part of the print totals. These recipients meet publisher’s audience criteria.
Non-Qualified
Print Copies Delivered:
287
Digital Copies Delivered:
566
Total Subscribers Served:
853
*Received both print & digital copies:
39
*In addition to the above digital numbers, 39 individuals received both the print and digital copies but are counted only once, as part of the print totals.
Source by Verification Date – June 2025 Issue
| Source | Year 1 | Year 2 | Year 3 | > Year 3 | Unique Total Qualified | Percent |
|---|---|---|---|---|---|---|
| Total Personal Direct Request | 13,400 | 7,150 | 4,657 | 0 | 25,207 | 63.0% |
| Total Request from Company | 25 | 40 | 50 | 0 | 115 | 0.3% |
| Total Assoc/Society Membership | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Communication other than Request | 0 | 0 | 0 | 0 | 0 | 0.0% |
| Total Other Sources | 12,903 | 1,775 | 0 | 0 | 14,678 | 36.7% |
| Unique Total Qualified Circulation | 26,328 | 8,965 | 4,707 | 0 | 40,000 | 100% |
| Percent | 65.8% | 22.4% | 11.8% | 0.0% | 100% |
Representative Magazine Audience Demographics
Areas of Business Activities
General Contractor/Commercial
42.3%
Arch, Engineering And Constr Manage Services
16.1%
Gen. Cntr. Residential
13.8%
Construction Special Trade Contractors
9.8%
Highway/Street Construction
4.9%
Water/Sewer/Utility Cont.
3.6%
Heavy Construction
2.7%
Excavation Work
2.3%
Concrete Work
1.9%
Consulting Contractor
1.4%
Wrecking/Demolition Work
0.6%
Other
0.4%
Digital Highlights – Inbound
Inbound Programs capitalize on “inbound” traffic.
41,780
Average Website Views
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 42,259 | 38,362 | 44,269 | 46,128 | 42,662 | 36,997 |
22,811
Average Active Users
for 6 months
for 6 months
| JULY 2025 |
AUGUST 2025 |
SEPTEMBER 2025 |
OCTOBER 2025 |
NOVEMBER 2025 |
DECEMBER 2025 |
|---|---|---|---|---|---|
| 24,113 | 20,293 | 24,510 | 25,367 | 22,962 | 19,623 |
Digital Highlights – Outbound
Outbound Programs delivered via eblasts to our extensive and market-active email list.
CBO Alert
27,964
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 29,810 | 9,921 | 33.28% | 158 | 1.59% |
| August 2025 | 28,942 | 9,661 | 33.38% | 139 | 1.44% |
| September 2025 | 28,160 | 10,076 | 35.78% | 143 | 1.42% |
| October 2025 | 27,295 | 9,573 | 35.07% | 144 | 1.51% |
| November 2025 | 26,929 | 9,498 | 35.27% | 167 | 1.76% |
| December 2025 | 26,645 | 9,160 | 34.38% | 126 | 1.37% |
CBO Product Report
19,557
Average total
delivered for 6
months
delivered for 6
months
| Month | Total Delivered |
Total Unique Opens |
Open Rate |
Total Clicks |
CTR* |
|---|---|---|---|---|---|
| July 2025 | 20,166 | 6,838 | 33.91% | 20 | 0.29% |
| August 2025 | 0.00% | 0.00% | |||
| September 2025 | 19,514 | 6,439 | 33.00% | 64 | 0.99% |
| October 2025 | 0.00% | 0.00% | |||
| November 2025 | 18,991 | 5,749 | 30.27% | 31 | 0.54% |
| December 2025 | 0.00% | 0.00% |
* Unique Clicks / Unique Opens
Newsletter Audience Demographics
Areas of Business Activities
General Contractor/Commercial
43.5%
Arch, Engineering and Constr Manage Services
19.6%
Gen. Cntr. Residential
14.2%
Construction Special Trade
8.0%
Highway/Street Construction
4.1%
Water/Sewer/Utility Cont.
2.8%
Heavy Construction
2.1%
Excavation Work
1.6%
Concrete Work
1.6%
Consulting Contractor
1.5%
Other
0.6%
Wrecking/Demolition Work
0.5%