2025 MEDIA GUIDE
WE COVER IT ALL
RV PRO covers the entire RV industry: new RVs, manufacturing components, business services, parts/accessories and industry professionals. In a survey of RV industry decision-makers, RV professionals DECIDEDLY CONFIRMED that RV PRO is their No. 1 source for information. They don’t just read the magazine—they depend on it for information to run their business and stay informed. Our readers represent the collective B2B purchasing power of the entire RV industry.
OUR SUBSCRIBERS...
READ RV PRO REGULARLY
OF READERS WOULD RECOMMEND RV PRO TO OTHER PEOPLE IN THE INDUSTRY
READ RV PRO'S DAILY NEWSLETTER REGULARLY
Based on 2022 reader survey results
AVERAGE MONTHLY DISTRIBUTION
13,617
Print and digital
subscriptions
Average Number of Print Subscribers
Average Number of Digital Subscribers
Website Page Views Per Month
Total Newsletter Subscribers
12-month average, June 2023 - June 2024
Our readers are decision-makers
President/CEO/Owner/Chairman/
Director/Vice President/Executive
Departmental or Team Manager/Supervisor
Departmental Employee/Associate
Other
AREAS OF BUSINESS ACTIVITIES
Omeda 2024
"Industry expertise, wide-reaching audience, and commitment to quality content. Exceptional support, quality marketing deck, media inclusion opportunities, and valuable industry insights. Transparent KPI tracking as well!" - Go Power!
"RV PRO is an essential resource and partner for us at Blue Ox. They help us share our stories, showcase our products and people, and celebrate our achievements, all while keeping us informed about industry trends from our farm in rural Nebraska." - Blue Ox
"Everyone we’ve dealt with at RV PRO has been professional, kind, and dedicated to our entire industry. We love working with the RV PRO team. They genuinely care for their readers and advertisers alike, and that is huge." - Century Chemical
"The people! RV PRO staff are nothing short of fantastic. They’re accommodating and understanding, and just plain fun to work with." - Go Power!
RVP EDITORIAL CALENDAR
JANUARY
RV Manufacturing: Class As
OE Supplier Focus: Technology/Electronics
Aftermarket Parts/Accessories: P.O.P. & Packaging
Special Themes: NEW Reader Survey
FEBRUARY
RV Manufacturing: Fifth Wheels
Aftermarket Parts/Accessories: Sanitation & Fresh Water
Special Themes: RV PROfiles & 2 for 1 Corporate Capabilities
MARCH
RV Manufacturing: Single-Axle Travel Trailers
OE Supplier Focus:Appliances
Aftermarket Parts/Accessories: New Products for 2025
Special Themes: Money Matters: F&I, DMS Tools, Cash
& Inventory Management
APRIL
RV Manufacturing: Class Cs
Aftermarket Parts/Accessories: Towing & Hitches
Special Themes: Sustainability
MAY
RV Manufacturing: Double-Axle Travel Trailers
OE Supplier Focus:Exteriors/Construction
Aftermarket Parts/Accessories: HVAC/Heating
Special Themes: Women in Business
JUNE
RV Manufacturing: Park Models
Aftermarket Parts/Accessories: Power Solutions
Special Themes: Leadership, Inclusion & Culture
JULY
RV Manufacturing: Toy Haulers
OE Supplier Focus: Chassis/Engines/Frames
Aftermarket Parts/Accessories: Made in the U.S.A.
Special Themes: Celebrating RV Industry Veterans
AUGUST
RV Manufacturing:
Class Bs
Aftermarket Parts/Accessories:
Safety Solutions & Ride Control
Special Themes:
Going Off-Grid
SEPTEMBER
RV Manufacturing: Open House Preview
OE Supplier Focus:
Power (Inverters/Converters/Propane/Solar Batteries)
Aftermarket Parts/Accessories: RV Care & Winterization
Special Themes: Open House Preview
OCTOBER
RV Manufacturing: Teardrops/Truck Campers
Aftermarket Parts/Accessories:
Connectivity + Business Services (F&I, Marketing, DMS)
Special Themes: Trends From the Campgrounds
NOVEMBER
RV Manufacturing: OEMs Outside the Hub
OE Supplier Focus: Interiors
Aftermarket Parts/Accessories: Jacks & Levelers
Special Themes: 40 Under 40
DECEMBER
RV Manufacturing: Best of Open House
Aftermarket Parts/Accessories: RV Interiors & Appliances
Special Themes: Best of Open House
Featured on RVP Media
State of the Industry Updates
R.E.C.T
Government Affairs & Legislative Updates
Association Updates From RVWA, RVDA, RVIA & More
Marketing Tips & Tricks
Employee Management
F&I Know-How + Money Management
Rentals
Taking Care of Your RV 101
How To Do Digital Better:
Websites, Social Media & More
Safety Tips for Dealers' Lots + Customers' Units
Community & Philanthropy
Industry Events
In Every Issue
Editor's Letter
Facts & Figures: Statistics on
What Customers Are Searching Online
Industry News
Industry Events
Community & Philanthropy
Running the Business:
Employee Management, F&I, Marketing
Special Product Focus
PitStop: Trends & Numbers To Know
SPECIAL ADVERTISING SECTIONS
RV PROfiles
Tell our readers about your company! With ad placement in this section, receive a company profile of equal size.
INDUSTRY NOMINATIONS
Highlighting industry professionals nominated by their peers, these special sections are a “can’t miss” for advertisers!
OPEN HOUSE COVERAGE
Our Open House Preview provides all the details and updates dealers need to know about the following year’s new models, while the Best of Open House includes our editors’ picks of the top models viewed at Open House.
PRINT WORKS
One of the advantages of print publications is that they are seen as a trusted source for information and have been vetted for accuracy. Print media is a tangible medium that provides an emotional connection and longevity that you cannot replicate by screen. Print media is also great for message recall and a reader's engagement with ads is significantly stronger. People tend to remember things better when they have something tactile as it involves using additional senses to absorb the information.
- Respondents report that they pass along their issues of RV PRO to a mean number of 2.2 other professionals.
- A combined 88% of RV PRO respondents read the print edition.
- 89% of readers spend more than 15 minutes reading RV PRO.
- 89% of respondents are regular readers of RV PRO and report reading three or four of the four most recent issues.
Source: Baxter Ad Study June 2024
"I look for articles about new dealerships, interested in reading about the growth of the industry and its declines in various products sold and manufactured. These types of articles give a good insight on the direction of the RV industry and it shows how dealers are handling the ups and downs of the market to better understand the consumer’s needs." - PRESIDENT, GEORGE CARSON
"It's resourceful and useful with relevant and up-to-date industry news and products. Helps find the latest products and provides professional views."
- CHAIRMAN CEO, JOEL SANABRIA
"You bet RV PRO the magazine is a very useful tool. We find ourselves looking for and going back to the magazine in our parts department all the time. It also helps us keep up with the new and upcoming products. Our working relationship with RV PRO magazine has always been very professional and easy." - OWNER,
KEVIN MCCANIS
"RV PRO is very useful to us; it keeps us up to date with the industry. There are fun articles and interviews to read. We run a weekly podcast at Giant recreation World and RV PRO with a brief skim through, helps us come up with topics for our show. The magazine is an incredible resource." - MARKETING MANAGER,
DWAYNE ADAMS
"I'm most interested in the articles dealing with RV sales trends, customer retention and advertising options for our dealership. I often share RV PRO's helpful tips and techniques with my salespeople in our weekly sales meetings."
- SALES MANAGER, STEVE LISTER
WEBSITE SPONSORSHIP
Reach a targeted, captive audience of industry professionals as they visit our website on desktop or mobile. Great for branding and direct response.
RV PRO’s website provides useful and comprehensive industry news and business management advice to thousands of dealers, technicians, RV manufacturers, suppliers and aftermarket manufacturers. Recent statistics show average monthly page views of 50,000 on rv-pro.com, where we provide an extensive database of tools and resources to an engaged audience. Advertise on rv-pro.com to reach a targeted, captive audience of industry professionals who want to be in-the-know about industry happenings and learn better business practices.
Reach our targeted newsletter subscribers with RV PRO Daily News. Our subscribers – more than 11,000 strong – are highly engaged and eager for industry trends and business expertise. We report on mergers, acquisitions, hires, promotions, industry trends, earnings reports and more 5 days a week.
EMAIL NEWSLETTER SPONSOR
Reach our highly engaged, opted-in subscribers as the exclusive sponsor of our email newsletters. Featuring a large creative for maximum impact.
DEDICATED SPONSOR EMAIL
You supply the creative, we provide the list of opt-in subscribers and deploy on your behalf! Perfect for announcements, branding and generating response from our readers.
PRODUCTS AND DEALS
Showcase your latest and greatest products and special deals monthly with our Products & Deals email.
White Papers, Case Studies, E-books & Videos
Reach your target audience and capture quality leads with information our subscribers are looking for. Your content should provide valuable resources to help subscribers understand an issue, solve a problem or do their jobs better. This can include explaining a certain product, service, technology or methodology.
Includes:
- Lead data available through required registration
- Prominent promotion on rv-pro.com
- Promotion in our newsletter
- Posts on RV PRO’s social media channels (LinkedIn, Instagram
and Facebook)
ONLINE SPONSORED CONTENT
White Paper/Case Study/E-book/Video
Limited inventory available
In 2024, RV PRO had an average of 95 webinar attendees. The average conversion rate (those who registered and then attended) was 56%.
*71% of marketers rely more on content to research and make B2B purchase decisions than they did last year.
CONTENT FORMATS THAT BUYERS CURRENTLY PREFER
Webinars
Webinars work. Each event includes a 45-minute presentation and a 15-minute Q&A session — all moderated by our editors. Produce an unparalleled editorial message and we’ll promote you as the foremost authority on your topic. Your webinar will reach your target audience and generate leads. Your marketing campaign is designed and implemented by our team of professionals.
Includes:
- Full-page promotion in RV PRO magazine
- Promotion on rv-pro.com
- Promotion on RV PRO’s social media channels
- Placement in the RV PRO newsletter
- Targeted e-blasts to RV PRO’s event list subscribers
*Source: 2023 B2B Content Preference Survey Report
OUR TEAM
Advertising
Director of Sales
STACY MARSHALL
720-741-2233
smarshall@cahabamedia.com
Account Executive
REBECCA TITTEL
720-784-8081
rtittel@cahabamedia.com
Senior Account Executive
JOHN GASKINS
205-314-8268
jgaskins@cahabamedia.com
Client Services Coordinator
HOLLY STRICKLAND
hstrickland@cahabamedia.com
Editorial
Executive Editor
JENNIFER KING
908-670-2282
jdking@cahabamedia.com
Managing Editor
JORDAN BENSCHOP
720-784-8074
jbenschop@cahabamedia.com
Managing Editor
MICHELE MOORE
720-784-8073
mmoore@cahabamedia.com