MAGAZINE & DIGITAL 

CERTIFIED AUDIENCE 

STATEMENT

This audience report details print and digital distribution for Construction Business Owner magazine, based on industry-specific viewership. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines. 

The publisher collects specific business demographic detail for each individual recipient, renewable every two years. These criteria are used to determine audience distribution eligibility.

Contact Us


Editor-in-Chief 

Megan Beam 

mbeam@cahabamedia.com 


Managing Editor 

Carmen Capoccia 

ccapoccia@cahabamedia.com 


Client Services Coordinator 

Sonya Crocker 

scrocker@cahabamedia.com 


Senior Account Executive 

Van Imbragulio 

vimbragulio@cahabamedia.com

 

Account Executive 

Andrew Arnold 

aarnold@cahabamedia.com

Magazine Audience
Digital Audience

September 2025 Issue Breakdown

39,910

total readers served this issue

35,141

Print copies delivered through USPS channels to subscribers. 

12

Digital copies delivered through electronic channels to subscribers (did not receive the print copy)

 *In addition to the above digital numbers, 12,102 individuals received both the print and digital copies but are counted only once, as part of the print totals. These recipients meet publisher’s audience criteria.
Copies distributed in excess of guaranteed delivery may vary; those additional copies are considered bonus distribution and are not included in the logic to determine advertising guarantees.
 Electronic copies are sent consistent with standards set by the CAN-SPAM Act of 2003. 
 Printed copies follow USPS Periodicals mailing guidelines and are reported and published annually with the publication’s Statement of Ownership, in addition to the report herein. 

Print Stats: Qualified and Non-Qualified

Qualified 

Print Copies Delivered:
35,141 
Digital Copies Delivered:
4,769
Total Subscribers Served:
39,910
*Received both print & digital copies: 
12,102
*In addition to the above digital numbers, 12,102 individuals received both the print and digital copies but are counted only once, as part of the print totals. These recipients meet publisher’s audience criteria.

Non-Qualified

Print Copies Delivered:
382 
Digital Copies Delivered:
555
Total Subscribers Served:
937
*Received both print & digital copies: 
52
*In addition to the above digital numbers, 52 individuals received both the print anddigital copies but are counted only once, as part of the print totals. These recipients meetpublisher’s audience criteria.

Source by Verification Date - June 2025 Issue

Source Year 1 Year 2 Year 3 > Year 3 Unique Total Qualified Percent
Total Personal Direct Request 13,400 7,150 4,657 0 25,207 63.0%
Total Request from Company 25 40 50 0 115 0.3%
Total Assoc/Society Membership 0 0 0 0 0 0.0%
Total Communication other than Request 0 0 0 0 0 0.0%
Total Other Sources 12,903 1,775 0 0 14,678 36.7%
Unique Total Qualified Circulation 26,328 8,965 4,707 0 40,000 100%
Percent 65.8% 22.4% 11.8% 0% 100%

At A Glance: 

6-Month Total Magazine Distribution
March 2025

40,000

April 2025

40,000

May 2025

40,286

June 2025

39,999

July 2025

40,004

August 2025

39,910

Representative Magazine Audience Demographics 

Areas of Business Activities
Note: For very small categories, text may still be cropped or hidden due to limited space. Hover over a box to see the full details in the tooltip.

Digital

This audience report details digital activities for Construction Business Owner. This report is produced quarterly to provide certified data that is current and accurate, consistent with the integrity of the publisher’s delivery and reporting protocols and disciplines.The publisher collects specific demographic detail for each individual recipient, and representative demographics reported herein are based on an aggregate of magazine subscribers, eNewsletter subscribers and those active in the industry.

Digital Highlights - Inbound

*Inbound Programs capitalize on “inbound” traffic to constructionbusinessowner.com.

41,850

Average Website Views for 6 months

Monthly Data Table
April May June July August September
42,325 42,489 41,771 42,259 38,362 43,892

22,646

Average Active users for 6 months

Monthly Data Table
April May June July August September
23,267 21,451 22,463 24,113 20,293 24,290

Digital Highlights - Outbound

*Outbound Programs delivered via eblasts to CBO’s extensive and market-active email list.

Average Newsletter Email Stats

30,790

Average total delivered for 6 months

Email Statistics Table
MONTH TOTAL DELIVERED TOTAL UNIQUE OPENS OPEN RATE TOTAL CLICKS CTR*
April 2025 33,891 10,108 29.83% 240 2.37%
May 2025 33,347 8,623 25.86% 172 1.99%
June 2025 30,589 10,323 33.75% 163 1.58%
July 2025 29,810 10,084 33.83% 158 1.57%
August 2025 28,942 7,983 27.58% 139 1.74%
September 2025 28,161 10,001 35.51% 139 1.39%

Average Product Email Stats

20,278

Average total delivered for 6 months

Average Product Email Stats

Average Product Email Stats

MONTH TOTAL DELIVERED TOTAL UNIQUE OPENS OPEN RATE TOTAL CLICKS CTR*
April 2025
May 2025 21,154 5,495 25.98% 43 0.78%
June 2025
July 2025 20,167 6,937 34.40% 20 0.29%
August 2025
September 2025 19,514 6,459 33.10% 64 0.99%

Representative Newsletter Audience Demographics 

Areas of Business Activities